The European Commission’s Sustainable Urban Mobility campaign, launched in July 2012, is a three-year initiative aiming to support sustainable urban mobility campaigners in the European Union’s 27 Member States, plus Norway, Iceland, Liechtenstein, and Croatia.
The campaign is managed by the Directorate-General for Mobility and Transport and funded through the Intelligent Energy Europe Programme – the EU’s support programme for non-technological actions in the field of energy efficiency and renewable energy sources.
The central objective of this campaign is to promote the advantages of combining different modes of transportation. The campaign bears the slogan ‘Do the Right Mix’, and aims to highlight and advertise the fact that by using different modes of transportation for each journey as appropriate, people can improve their health, their finances and the environment.
The target audience includes existing campaigners and those new to the topic. Actors are provided with a platform and support to showcase their activities and increase collaboration with each other and with the wider world.