In 2012, 21 promotional actions were rewarded with up to EUR 7000 each in financial support from the European Commission's Sustainable Urban Mobility Campaign. View the winning actions below.
- Austria - Klimastaffel 2013 - Klimaschützer unterwegs!
- Belgium - Bargain hunting? Leave your car at home!
- Bulgaria - Musical Bike Parade (MBP), 'Together we can make a difference'
- Croatia - Chasing Lapitch
- Czech Republic - Bike to Work
- France - Operation St. Sat. Velo Cite
- Germany - Mobilität aus einer Hand
- Hungary - Urban Bicycle Race
- Iceland - A date with Dr. Bike at the pool
- Ireland - Mix the Mode
- Italy - MICS - Mobility Integration for Community Solutions
- Latvia - 'Pārvietojies zaļāk': Seminars and e-cycling competition around Latvia
- Netherlands - Promotional campaign for car sharing in Utrecht
- Poland - A car-free day
- Portugal - Awareness campaign to promote sustainable mobility
- Romania - I like bike!
- Slovakia - Educated urban planners = Sustainable Urban Mobility Plans (SUMPs)
- Slovenia - Move Yourself
- Spain - ACTIVEMADRID, your portable gymnasium
- Sweden - Southeast Sweden Pedals!
- United Kingdom - Salisbury Car Share
Klimastaffel 2013 - Klimaschützer unterwegs!
by Klimabuendnis Österreich
The Klimastaffel (Climate Tour 2013) is an information and participation campaign which tours Austria in an exclusively sustainable way, informing people about climate and environmental topics. The focus of the Climate Tour is on promoting a collectively climate-friendlier approach to travel and participants move from one stop on the tour to the next by bicycle in particular, but also by public transport. Everyone is invited to join the tour by stages to show their engagement with climate protection and sustainability. Lots of schools are also included because school children are the policy-makers of the future. On all stops of the Climate Tour, adults and children can get in touch with environmental topics in a playful way by doing a climate quiz or workshops for example and enjoying the carnival atmosphere at each stop.
Bargain hunting? Leave your car at home!
by City of Ghent
Traditionally, the sales period is always a very busy period, with inevitable traffic jams and cars queuing up to capture the very last free parking place in the city centre. Therefore, the Mobility Company developed a campaign targeted towards these shoppers. Posters were displayed in various places such as on the rear of a bus, in busy public spaces, on bill boards on main access roads and on shop-windows. Advertising in regional newspapers and a local TV report highlighted the campaign.
This campaign started two weeks before sales officially opened (June 15th) and will finish by the end of July 2012. The aim is to repeat this action with every sales period. The next campaign will take place in December 2012 and the aim is to involve more communication channels – including increased use of social media – and a wider geographic area.
Musical Bike Parade (MBP), 'Together we can make a difference'
by Novo badeste
The Musical Bike Parade (MBP) will be held in Burgas (Bulgaria) during Sustainable Energy Week. Stakeholders will be invited by the media and participants will be registered through a special website. Preparation for the action includes the distribution of brochures, T-shirts and hats to participants with the 'Do the Right Mix' logo, bicycle accessories with the logo, and the distribution of free bicycles to those who don’t have one. The second day will include the actual parade, starting from city sea gardens and finishing in front of the municipality. Participants will be led by a mini orchestra, moving on four tricycles. A race for safe cycling will also be organised for young participants. We will be calling for more measures and policies to ease life for cyclists in Burgas' new Sustainable Urban Mobility Plan (SUMP), as well as a speed reduction in zones near schools.
by Udruga marketinskih aktivnosti 'Lima'
In April every year the city of Slavonski Brod holds a celebration in the name of great Croatian writer Ivana Brlić Mažuranić. Next year, will see the centenary celebration of the famous fairy tale 'The Brave Adventures of Lapitch'. The NGO Lima, in association with the NGO Brlićevac, have organised their own programmes of events on those days for the last three years in a row. Next year we will connect the stories of Ivana with sustainable urban mobility and musical art. Every day there will drinks provided named in honour of Ivana's characters as well as homemade cookies for adults, while a storyteller tells stories to children. We will also organise a small workshop on the topic of sustainable urban mobility in five kindergartens. In the workshop children will learn the advantages of sustainable mobility, as well as practical lessons such as how to ride a bike, how to repair a bike, presentatione etc. Each kindergarten will receive two bicycles as a gift and on the last day of the celebration, there will be a bike tour called 'Chasing Lapitch'. At the end of the tour, Croatian blues artist, Ivan Vragolovic, will give a concert and Bosnian percussionist, Tony Pesikan, will also run a music workshop for children.
Bike to Work
Inspired by similar campaigns in Austria, Denmark, Hungary and others, businesses and non-commercial organisations across the Czech Republic will compete to increase the uptake of cycling. With almost one third of all journeys being commutes to or from work, the central idea of this action is to work towards achieving 100 % of trips to and from the workplace made by bike during May 2013. Accompanied by social events such as the ‘Bike to Work T-Shirt Day’, the competition aims not only to reward the best performers but also to improve the image and popularity of cycling. Residents of Prague, Brno, Liberec, Pardubice, Pilzen, Ostrava and selected other towns/cities are all welcome to compete in this year’s edition and the campaign also expects a number of celebrities to take part. Auto*Mat will also encourage numerous business to upgrade facilities and equipment for cycling.
Operation St. Sat. Velo Cite
by Mairie Saint Saturnin les Avignon
This action aims to transform the urban mobility culture and habits prevalent in the area, achieving a new way approach to getting from one place to the other without always using the car. At the current time vry few people use bicycles to cover small distances, so the objective is to motivate the population to travel by bike or by foot when the distances involved are less than 2 km. An expected outcome is that 10% of the population adopts this more sustainable approach by March 2013.
Mobilität aus einer Hand
by City of Munich - KVR - Verkehrs- und Mobilitätsmanagement
The personal and societal benefits of bicycle mobility, car sharing and public transport are numerous and well-known. All three are sustainable means of transport, and each one has its own individual advantages. By combining these sustainable modes of transport citizens can cancel out any individual disadvantages. In this action, 40-50 participants will have access to all three types of transportation. Each journey can be booked online or over the phone and is available 24 hours a day. So you decide whether you want to take the bike, the car or the train to get to your next appointment. During the pilot period the test group will be able to choose between three cars, two e-Bikes, one bike trailer and two public transport tickets within the sharing-program. Furthermore a questionnaire will be distributed to evaluate whether the project has influenced participants' behavior, to identify possible improvements regarding the project itself and its future.
Urban Bicycle Race
by MOME line non-profit ltd.
The first Urban Bicycle Race will take place in Budapest to raise awareness of urban environmental matters and to promote urban bicycle transport. The event will take place on 4 May, running along a busy thoroughfare in Budapest city centre called Andrassy Street. The race is organised with two age groups in mind: kids (up to 14 years old); and adults. The event will see participants categorised according to the biking discipline they practice (fixed gear bikes, racing bikes, city bikes and mountain bikes) and distances vary from 100-500 metres (for kids) to 1000-5000 metres for those above the age of 15. Participants have to register in advance to take part.
A date with Dr. Bike at the pool
by Hjolafaerni a Islandi
Inhabitants of Reykjavik will be invited to come and see ‘Dr Bike’ on Saturdays in May and June 2013 on their way to one of the very popular public pools. The capital of Iceland boasts eight different public pools all over the city and this action will see bike mechanics helping people to keep their bicycles in tip-top condition. The central idea is to increase the visibility of cycling and to improve general knowledge about bikes. ‘Dr Bike’ is already a popular phenomenon in Iceland and the hope is that by showing more people how to perform everyday maintenance tasks, cycling professionals and ordinary citizens will come face-to-face, the bike will become less daunting for people and cycling uptake will increase.
Mix the Mode
by Cork Environmental Forum
This action will run over the month of March and will primarily be focused on Cork city and suburban areas such as bus and train commuter routes. There will be targeted initiatives each week with some complementary events taking place throughout the month to boost the visibility of the action and the engagement of citizens. Key target areas include:
- Schools and colleges: The schools engaged with the Green Schools and the SMILE programme will engage with the initiative and both University College Cork and Cork Institute will promote mixing the mode by which students get to college. By engaging with the schools we will also reach staff and parents.
- Workplace: A number of key workplaces including Cork City and County will engage in promoting sustainable behaviour by mixing how they get to work. Cork Chamber of Commerce, it @cork and a number of other key business networks have also indicated support for this initiative.
- Shopping and leisure activities: This week will focus on people going to the city or local commuter towns to shop as well as on leisure pursuits such as a football training, a yoga class or meeting a friend.
MICS - Mobility Integration for Community Solutions
by Agenzia Per Lo Sviluppo Locale di San Salvario Onlus
The general objective of this action is to encourage a large number of residents to consider making positive and sustainable changes to their mobility habits. In particular the action will help a target group of at least 20 residents to implement concrete and measurable change in their mobility habits. In addition it will create conditions for helping enthusiastic residents to foster change to their mobility habits in the long term as well as raising awareness of sustainable urban mobility.
'Pārvietojies zaļāk': Seminars and e-cycling competition around Latvia
by Society KBI
First, a series of educational seminars will be organised in rural areas at regional municipalities. These seminars will give inhabitants and local institutions the chance to learn about environmentally friendly ways to travel such as by electric bike. During these seminars participants will be able to try out the bike and they will be educated about short and long-term benefits such as reducing CO2 emissions etc. Next we will organise a contest between various Latvian institutions whose employees could use the e-bike instead of the car. There will also be a seminar focusing on identifying situations where the bike could be used instead of the car. The total number of kilometres travelled will be counted as well as CO2 saved.
Promotional campaign for car sharing in Utrecht
by City of Utrecht
This action aims to change the travel behaviour of citizens in Utrecht and to encourage car sharing. The overarching goal is to reduce car journeys and on-street parking. To understand the challenges involved, a leading market research study was carried out to idenfity the lifestyles and characteristics of potential car sharers. The unique concept of the campaign is the co-operation with current car sharers and the target group itself (post-motorists) represented by the consumer network Nudge. The 'Utrecht Shares' concept was developed together with this network. Several actions such as a road show with shared cars and performances will take place in specially selected areas. Furthermore, promotional mailing will be carried out to inform new residents and people waiting for a parking permit of the advantages of sustainability.
A car-free day
by Town Hall of Dębica
The Mayor of Dębica, with agreement from the public transport company, will establish a car free day in the town, with citizens also able to enjoy free rides on buses. Additionally, people will receive leaflets on sustainable transport and detailing how using public transport can help to save the environment and reduce pollution. Information on the campaign will be promoted in newspapers, the media and through posters.
Awareness campaign to promote sustainable mobility
by Quercus - Associação Nacional de Conservação da Natureza
Citizen information and awareness are important aspects to be addressed when we consider sustainable transport and the challenge of promoting effective behavioural change and the modal shift to public transport/cycling/walking. The NGO, Quercus, is in the public eye and boasts significant experience with developing environmental awareness, at least partly thanks to its weekly one-minute show 'Minuto Verde' (Green Minute) broadcast during the morning news program on the RTP1 TV channel. This show has proven to be a very successful way to communicate environmental tips with user-friendly language and to promote behavioural change for a more sustainable way of living. Quercus will organise public events for students aged between 6 and 18 years old, produce and distribute informative materials, and broadcast 'Green Minute' shows on the main nationwide TV channel RTP1.
I like bike!
by Centre for Sustainable Policies Ecopolis
The 'I like bike' march will take place in Bucharest in May 2013 and is coupled with a signature-gathering campaign for a petition to the general city council. Using the resources of local sustainability- and cycling-oriented organisations, we will mobilise 1000 people. Cyclists will take a pre-established route, passing city landmarks and major institutions. The event will be highly organised and focused, promoting measures for sustainable infrastructure through promotional materials and slogans.
Educated urban planners = Sustainable Urban Mobility Plans (SUMPs)
by Občianska cykoliniciatíva Banská Bystrica (OCIBB)
This action will educate stakeholders and provide knowledge of EU best practices in order to increase capabilities and the level of knowledge on mobility planning. Training will be organised in the middle of the country (Banská Bystrica city). Activities:
- 1. Translate best practices and Sustainable Urban Mobility Plan (SUMP) guiding material for use in interactive training and dissemination;
- 2. Organise national two-day training for stakeholders. Main trainers will be from countries that already take part;
- 3. Disseminate the SUMP guidebook through webpages and relevant promotional events in Slovakia;
- 4. Contribute to European Mobility Week webpage with relevant links, resource download possibilities, best practices and knowledge dissemination and partnership creation options.
by CIPRA Slovenija
Practical and modern, this action is focused on a website which will be developed to make cycling in Ljubljana easier, safer, and more pleasurable. Boasting largely flat terrain and a small geographic area, the action’s organisers believe that Ljubljana has the potential to become a cycling Mecca, providing that the right support for cyclists exists. Citizens will be able to contribute to the campaign website by submitting descriptions, pictures, hints and tips about their favourite cycling routes for others to browse and benefit from. The website will make extensive use of Google Maps and users will enjoy a wealth of unique features such as a cost-saving and CO2 saving calculator, marked car drop-off points, and more. The site will also become a learning hub for those interested in sustainable urban mobility, with instructive videos and articles easing the transition to two wheels.
ACTIVEMADRID, your portable gymnasium
by A PIE (asociación de viandantes)
This action aims to promote active and sustainable modes of travel (walking and cycling) in the city of Madrid, increasing the public awareness of sustainable urban mobility. The campaign has a humorous angle and pushes the idea that adding cycling/walking to your daily travel is healthier, cheaper and more convenient than going to a gym.
South-east Sweden Pedals!
by The Energy Agency for Southeast Sweden
The aim of the 'South-east Sweden pedals!' bicycle campaign is to increase the modal share of bicycle-based (commuting) trips. This action is about motivating and encouraging people to replace 'unnecessary' car trips with cycling/electric bicycle when commuting or taking business or leisure trips. SydostTrampar is a team competition (4 to 15 people) implemented for six weeks in spring in south-east Sweden. Companies and institutions apply to take part in the competition and employees create teams and register their cycling trips on the portal. 2-4 innovative bicycles (e.g. an electric fold-away bicycle) will be lent to participating companies that show an interest in having employees test the innovative bicycles.
Salisbury Car Share
by Salisbury Transport Management Organisation
This cutting-edge action is a first for the UK and blends the idea of a car pooling scheme with tangible incentives to promote sustainable transport choices by encouraging car drivers to make better use of empty seats. From early 2013, Salisbury Car Share members will be given cash rewards each time they log a car pool journey. By signing up to Salisbury Car Share, users can either post an offer as a car driver or browse the car pooling offers posted by drivers. A powerful system identifies potential matches based on where people live and their preferences, in terms of travel time, route, and even music tastes. A simple email exchange then typically follows and an environmentally-friendly car pool is born. Participants often either share the driving or the parking/fuel costs. The new cash rewards approach will be introduced in 2013 allowing members who sign up to the scheme to benefit from each shared journey over a three month period.